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Building client trust in the virtual world is not an easy task. If we are talking about building client trust, the first place of obvious focus is your legal practice website. Elements such as content, website design, navigation, and level of interactivity among others are just some of the reasons why a client may or may not trust your legal practice website. Keeping that in mind, here is a list of the top 7 reasons why client perceptions might change anytime they visit your practice website.
Bad Design – Sure to top all lists, a website with a poor feel and look is the fastest way to put off of a potential client, much less build trust!
Poor Navigation – 3 seconds (5 and more is really pushing it) is the most you are going to get says Google when it comes to visitor attention spam. So if your website does not offer user-friendly navigation, your potential client is going to jump ship fast.
Too Much to Process in One shot –Information overload is a common mistake that most professional services business or practice make. How easy or difficult is it for a client to look for what he wants in your jungle of information? Keep it simple, keep it sweet, and keep it short always.
Vintage Feel – The last thing you want is for your website to look like it was designed 10 years ago! Update your site design; regularly update your legal practice blog and social profiles with new and fresh content.
The ills of Bad copy, Bad Grammar, and Obfuscated Messages – You cannot expect to capture client trust if your messages are unclear, obfuscated in any way or simply poor. Instead of leaving it to chance, it makes better professional sense to get a good copywriter to manage your content.
Content is king; does your legal practice website live this mantra? – Let’s face it, marketplace competition is crazy and poor or sketchy content will leave a potential client feeling like he wasted his time or worse duped!
The Danger of Fabricated Testimonials – Testimonials and reviews are mandatory if you want to build client trust. If your testimonials don’t include specific detail, a positive endorsement, and an authentic name or face, there is every chance your testimonials are going to look fabricated.
The Internet is continuously expanding the horizons when it comes to consumer choices. This obviously means that building client trust within the virtual world is going to be a challenge. The inclusion of a few trust elements or features within your legal practice website, however, can go a long way in ensuring client interest.